Visual SEO: Search with your eyes, not with your hands

You’re probably wondering what we mean by this? Well, we already know the importance of typing relevant keywords online in order to find what we’re looking for. But sometimes when the word or phrase you need is on the tip of your tongue, the right image can help fill in the blank. With most of us seeing life through the lens of a camera these days, it seems only natural that visual SEO is the way forward.

Visual search is nothing new, however it is set to become an increasingly popular trend in 2021 among digital aficionados and has the potential to change the way we interact with he online world FOREVER – cue dramatic music!

How does it work?

Picture this: You’ve just seen a cool retro armchair that is perfect for your living room! But how am I going to find one that’s similar without knowing the exact make, materials or age? This is where sophisticated AI technologies come into play. They identify the details or objects within an image and provide you with an array of options available online.

Not only this, but it can also give users information on local retailers, reviews, historical facts and much more! These are constantly learning to collect data and improve search functionality. Google Lens have taken great advantage of this for the past couple of years, as well as brands such as ASOS with Style Match or Ted Baker with shoppable videos. 

The benefits of visual SEO

Safe to say, you won’t regret investing in visual SEO and here are some of the benefits of why you should!

Appealing to Generation Z

Make way for the TikTokers, Instagram influencers and the Pinterest peeps who love riding the social media wave to discover new brands and shop instantly for their favourite products through visual appeal.

This is the time to interact with the next generation in breaking traditional methods of searching and using image-based content and videos to catch their attention.

Increase revenue

Want to maximise your revenue in the long-term? According to a report from Gartner: ‘By 2021, early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30%.’

With user experience expected to make a huge impact on search engine rankings, especially since Google’s announcement on Page Experience being rolled out in May 2021, it’s time to start maximising your business’s SEO on every level, including realising the potential of visual search for the future.

More optimization

Naturally, this will help to drive your website’s authority and rankings, especially when including:

  • Alt tags and descriptions
  • Structured data
  • An image sitemap

Remember to always take into consideration site speed, quality, and performance for all elements to work and mix together so you can move your SEO all the way to the top!

If you want to kickstart the New Year by ensuring your website and brand is fully optimised, then get in touch with us at JAW Digital where we eat, sleep, and breathe SEO! Call us on 0161 941 3469 or ‘step into Christmas’ where our door is always open for a chat.

NEW ANNOUCEMENT: We aim to give ourselves a fresh coat of paint for 2021 too with a completely new brand update – stay tuned over December and January for further details on our LinkedIn, Facebook and Instagram!