Top SEO trends to watch out for in 2021!

It’s 2021 and who knows what will happen next? Maybe an alien race decides to invade or we’ll actually be able to go singing and dancing in the streets again! But there is something you can do right now in fact – keep an eye out for the top SEO trends.  

Search Engine Optimisation (SEO) is more than effectively enticing  potential customers to your website like a M&S food advert makes us all hungry, it is the practice of testing, analysing and improving your whole digital footprint on all fronts. Simple as that!

But as all marketers have come to realise, SEO is constantly evolving and changing at the push of a keycap, which makes staying on top of updates a challenge that could either leave you in a sink or swim scenario!

So here’s our top SEO trends to watch out for in 2021!

Video SEO

Are you a bit of a video content creative? Well it looks like everyone should get their cameras out and start filming! Online video has exploded in recent years, especially with lockdown giving most of us the opportunity to ‘Tik Tok’ our way into popularity.

 is reported to have over 2 billion users and according to Optinmonster’s video marketing statistics, 87% of video marketers say video has increased traffic to their website. You can optimise your videos for SEO in a number of ways:

  • Use relevant and important keywords in your video’s title, tags, description, hashtags etc. based on what people are searching for in the search field.
  • Be concise and to the point for a user-friendly overview of what your channel and your video’s topic is all about.

A great way to interact with your audience in a visual spotlight, this is one SEO trend in 2021 not to be missed!

*Spoiler alert* New JAW Digital Tik Tok channel coming soon to a phone or tablet near you!

Passage Ranking

Back in October 2020, announced a new and improved search technology called “Passages” which is said to rank specific passages of a page rather than the whole page just by itself.

It is here to improve search enquires by 7% across the globe and direct those long-tailed keywords / phrases to the most relevant part of a website. Again, it’s the smallest details that can make a BIG difference and prioritising content will be key here in dividing content into sections with their own subtopics – H2s / H3s are essentially their own mini-web pages now and will be ranked accordingly.  

AI Algorthim

Here’s something to rack (or should I say rank) your brains with. The AI revolution is upon us and the developers at Google believe in it’s potential for SEO in the future with Google’s RankBrain.

This is the a machine learning system that intends to help search engines better understand user intent, even interpreting some of the most ambiguous enquiries never encountered before, which still accounts for around  of Google’s searches.

Although the search giant has yet to reveal more information about how it specifically functions, what we do know is that it “has become the third-most important signal contributing to the result of a search query” says Greg Corrado, senior research scientist at Google who interviewed with .

Page experience

Finally, one of the major SEO trends in 2021 that’s been on everyone’s lips since it’s announcement in November is May’s update on . This is set to combine Core Web Vitals: Loading (LCP), Interactivity (FID), Visual Stability (CLS) with other existing search signals in determining the quality of a web page for users to find the search result they want.

Page speed, bounce rate, average time spent on a page – all these technical metrics will play a big part. However, this isn’t the be all and end all as Google highlights that “Great page experience doesn’t override having great page content”, so keep optimising those title tags, web copy, internal links and URLs – Remember ‘Content is King’ and long may he reign!

If you’re looking to get your digital presence, user experience, and conversion rate optimised to the max, then talk to the SEO specialists at JAW Digital by calling or send us a quick email:  and let’s get your business on top!