According to a recent SEMrush survey, ‘link building strategies are mostly used to enhance positioning on search engines and drive website traffic (94.39% and 79.02% of experienced users, respectively)’ – October 4, 2019
Clearly link building is one of, if not, THE most important SEO technique that is key towards a businesses’ success and link profile.
For years, companies in the past were led to believe that any directory links, press release links, using automatic link building programs, black hat paid links, and getting as many as possible would give them an advantage in the field of SEO.
However, times have changed.
When the Penguin algorithm emerged back in 2012, Google has been kicking bad links to the curb ever since. As a result, this brutally began to harm websites with low-quality link building strategies.
Today, we are here to point you in the right direction and highlight what makes a link good.
Keep it natural
This is what we would call the crowning achievement of link building, yet it is one of the most difficult ones to gain. Natural links are added by other websites or pages that genuinely want to link to your website, provided they come from reliable resources.
Essentially, you are being rewarded with the links earned because of the high-quality content your website is producing – therefore building relationships with other businesses, and attracting more customers, clients, or users to your company and its services.
Are you even relevant?
No one will want to see a link to baby products when they’re searching for their nearest car garage. It simply doesn’t make sense! In the long run, this will direct traffic to the wrong audience, and you won’t gain any benefits from it.
The anchor text used in links is usually a great indicator of the content the page is linked to. This can be a shorter version of a blog’s ULR, a product’s title, or the ULR of the page or website’s homepage.
Overall, it’s always best to stick to your niche and continue to use the right keywords for search engines to recognise your website or blog – increasing its relevancy to what users are specifically looking for.
Give something back
Speaking of users, good links will create a better engagement with your audience and bring value not only to you, but to them too!
Think of your website as a grape vine. People will want to pick only the biggest, best-looking, and ripest grapes of the bunch! And with the right amount of care and attention to detail, qualified traffic will naturally be driven to your website.
Avoid Spammy Links
Spammy links (or toxic links) can have long-term consequences for your site’s rankings in search engines, and could dangerously lead to your website being hacked. Over the years, Google has learned to ignore these, and they are identified as:
– Links from foreign websites and hosts
– Links containing unnatural anchor texts
– Links off the radar (gambling, porn, pharmaceuticals)
– Unrelated website links
– Links from penalised websites
We recommend getting rid of these as soon as possible, and there are many tools like Moz and Monitor Backlinks to help recognise your bad links easily.
High quality links
Good links are like an all you can EAT buffet. EAT by Google stands for ‘Expertise, Authoritativeness, Trustworthiness’. Users need to be able to trust your level of expertise, and the same goes for the links connected to your website.
Using professional programmes will give you the information needed to determine a website’s or link’s authority, score, and ranking for keywords. Always remember, the human eye is one of the best tools to interpret links and web pages! So, focus on quality not quantity to bring relevant viewers to your website and make your link profile as best as it can be!
JAW Digital provides SEO services tailored to suit your tone of voice, and help you find quality links and influencers for your business.