When asked what they wanted to be when they grew up, one-third of British children aged 6-17 wanted to become a YouTuber. The days of wanting to be an astronaut or doctor are a distant memory now. It seems social media influencers are a hot topic, but can they really help your business?
Lets start at the beginning
But what is a social media influencer I hear you cry? These individual’s have built a reputation based on their knowledge and expertise on a specific topic. They update their profiles regularly with content about that topic, resulting in a large following of passionate people who interact with the posts.
Business’ work with social media influencers because they can influence their following to buy their product or use their service. Having a large audience with known interests at your fingertips should be priceless right?
Try before you buy
Well we wouldn’t recommend you throw dolla dolla bills at them just yet, we have a few points for you to consider first. You don’t want to invest in someone to find out their a fake and a phoney so have a look at their followers. Make sure their followers are humans who are active on their accounts, not bots. Signs to look out for are avatar profile pictures, fake names, no followers and little to no posts.
The next step to success is looking at your influencer’s engagement and what kind of comments they are getting on their posts. Watch out for accounts that have a large following but receive little to no engagement on their posts. This is a red flag for someone that has bought their followers so its quite clear we won’t be targeting an engaged audience, so it’s a no from us.
Ready, set, go!
So, you’ve made the decision to use an influencer, but have you thought about a strategy? Don’t walk into this blind, a successful collaboration takes careful planning and targeting. What type of influencer are you interested in? Would you like to work with a celebrity who has a gigantic number of followers, a blogger who could mention you in their posts or a micro influencer who has less followers but a trusting relationship with them which is worth its weight in gold.
The next factor to consider is budget as nothing in this life is free. If your user is creating unique content for your brand, they’re going to want something in return. This could be anything from a nice lump sum of cash to the latest version of your product, but that’s a conversation you need to have with them.
Ok so you’ve got the perfect influencer, worked out your budget but have you decided on your goals and the message you want to portray? You need to ask yourself what you want to gain from this. Is it targeting a new audience because you have just released a new product, or would you like to increase the sales of a particular service you offer? Whatever it is you need to communicate that with the end user otherwise people will be confused.
It seems influencers will be sticking around for a while but not to worry, if you follow the tips discussed in this blog you will be able to get the most out of working with an influencer. They have changed the face of advertising and have allowed brands to connect with a specifically targeted audience knowing they will love their product/service. If you would like some help finding the perfect influencer for your business get in touch today on 0161 941 3469 or drop us an email at firstname.lastname@example.org.