Google’s Mobile-First Indexing Announcement!

Get your phones out and start texting, calling, snapping – any way you can to spread the word that mobile-first indexing will officially take shape for all websites starting September 2020!

Since November 2016, Google has rolled out the red carpet for a series of mobile-first indexing updates and even giving guidance on using the best practices.

Nowadays, most users are reaching for their smartphone, tablet, hand-held console or smart watch to search, so it’s no wonder Google looks to switching things up faster than the road runner is out-smarting Wile E Coyote.

Just like the fast-running bird, websites need to be constantly on the go and moving with the times to succeed in drawing new visitors and prospective leads – otherwise they’ll be eaten up by the SERPs and left in the dust!

But before you start holding up those “Help me” signs, there’s plenty of time to ensure that your website is fully prepared to make the jump into mobile indexing and ranking.

So, what does this mean for your business’s website and SEO?

If your website has been around for a while, Google has already indexed your site into their search database which won’t affect your rankings. But if you’re new, mobile-first indexing is a default option.

After the change, Google will occasionally crawl with the usual desktop Googlebot, but most of it will be done through a mobile smartphone user agent.

SEO wise, it’s much more competitive! After all, smaller screen viewing means there’s only so much room for users to scroll, engage and navigate through until they find what they are looking for. If you’re not first, you’re last to put it simply.

Plus, keywords often come in shorter forms, with only one or two words being said instead of full questions and the utilisation of voice search increasing will benefit many businesses when it comes to matching their audience’s dialogue and tone.

How can I plan?

  • Make sure both your desktop and mobile content is the same, with enough text, images, links etc. to invite people to visit.
  • Both are verified in search Console to make sure your tracking and synchronisation of both versions is on point.
  • Using the same meta data, titles and descriptions to avoid confusion.
  • Double check EVERYTHING, whether you’re doing a complete re-design or launching your site for the first time.

At JAW, we’ve continually mentioned to our clients the big shift in mobile-friendly and responsive web design, using modern CSS coding and keeping speed, user experience, rich content, navigation and formatting at the forefront of our decisions. Now it seems like the rest of the world is catching up and so should you!

If you are looking to grow your business, then why not start with us where we can build you a mighty mobile-friendly website! Get in touch by calling us on 0161 941 3469 or you can email us at