PPC – Google Ads

Paid search can give you an instant search engine presence for your products or services, targeted to the right audience, in the right place, at the right time.  

Most people are familiar with the sponsored links that appear at the top of Google and Bing search results, but there are many other places where paid search ads can appear online to maximise your reach. These include Google display networks, Google Video ads, Google Shopping, YouTube Ads and more and JAW’s expertise will help you strategise where your brand should be shown for the best possible return.

Not only does our experience allow us to advise on where to advertise but our skills when researching and building your campaigns, from keyword research through to writing your ads and setting budgets, will ensure your campaigns are well structured and carefully crafted.

Keywords & Spend
Understanding how to get the best results from your click budget, starts with forensic keyword research.
Campaign Build
Split testing varied ad groups, ad text and different calls to action from day one help us refine campaigns later on.
Tracking & Reporting
Constant campaign monitoring and amends give us the edge when providing feedback and suggestions.
Some of our work 

North West Air Conditioning 

Service: Paid search, SEO and Social Media

North West Air Conditioning, who provides air conditioning solutions for both domestic and commercial clients across Manchester and Cheshire, came to us looking for an immediate upturn in the right quality of lead. 

Achievements

Immediate and consistent enquiries started to reach the client as they welcomed the busiest period they had experienced in a number of months. Cost per click decreased by nearly 10% and bounce rate from PPC improved by 25%. They saw more than a 100 per cent increase in traffic reaching the site, with a 30% increase in traffic from organic search, 80% increase in traffic from paid search and 18,000% increase in traffic from social media!

North West Air Conditioning 

Service: Paid search, SEO and Social Media

North West Air Conditioning, who provides air conditioning solutions for both domestic and commercial clients across Manchester and Cheshire, came to us looking for an immediate upturn in the right quality of lead. 

Achievements

Immediate and consistent enquiries started to reach the client as they welcomed the busiest period they had experienced in a number of months. Cost per click decreased by nearly 10% and bounce rate from PPC improved by 25%. They saw more than a 100 per cent increase in traffic reaching the site, with a 30% increase in traffic from organic search, 80% increase in traffic from paid search and 18,000% increase in traffic from social media!

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Key Contact
JAW Digital Ltd
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