The place for viewing pretty pictures, catching up on the latest trends, and posting videos of your cat wearing a funny costume that one time because it was funny.
From a business perspective, whether you have any stores, are selling any kind of products, or simply want to reach your target audience and buyers through social media, Instagram – to say the least – is vital.
Now that’s a lot of people!
If you don’t have an Instagram account, then you are just as isolated as an alien on a planet in the middle of space. So, hop on your spaceship and get out there!
If you do, having a good Instagram marketing strategy will ensure your business is getting the recognition it deserves, and we’ve put together a couple of top tips to help get the most out of Instagram!
Know Your Audience
Obvious, right? But taking the time to get to know your existing audience will help your business reach its potential, especially when it comes to appealing to new followers or buyers too.
How you may ask?
Well, with the recent update to the number of likes being removed from view, Adam Mosseri hopes to improve the experience for users and public content by diminishing what Latasha James calls the ‘vanity metric’ associated with the amount of likes to determine how a company distributes its content.
Using Instagram insights is the best way to further optimise your account and track your audience – observing impressions, reaches, clicks, saves and the demographics of your audience’s location, age, and gender.
A blend of paid and organic ads will also be a big advantage to help track performance and attract relevant followers to your account too – having the ability to promote organic branded posts as story ads to reach a wider audience.
Converse with your followers is another obvious point. Nobody wants to think they’re engaging with a robot behind the screen.
Talk, answer their questions, see what they like or don’t like – this is a chance to develop connections with people, listen to feedback, and build up a following!
Who’d have thought such a little symbol would have such a big impact!
Using relevant hashtags on your posts and stories will not only make your campaign or business more visible to users, but reach out to whole new world of people!
For example, a healthy food company or blogger posts a picture of a tasty salad. Instead of using broader terms and hashtags such as #salad or #food, they might use #keepingfit, #mealpreprecipes or #vforvegan.
These are specific, unique, creative, and as a result, they won’t be just targeting the food industry, but also the fitness, diet, and vegan industry too!
Branded hashtags are also very beneficial, especially if you are launching a new product, or giving a shout out to an influencer – all will help to create an awareness of your brand and act as a call to action.
Team Up with Influencers
Speaking of influencers, join forces and work on a project that will benefit not only you, but them too!
60% of people say they discover new products on Instagram, many of whom through bloggers or celebrities.
Working with leading influencers in your sector establishes an authoritative voice and sense of reliability. People want to be able to trust what your selling, and if their favourite beauty guru is reviewing and recommending your newest line of lipsticks – success is just one tap away!
A little healthy competition never hurt anyone, and contests are a great way to gain further interaction. This can range from sharing images, like to win, or sharing responses to a question.
It shows an appreciation towards your followers and makes user-generated content a powerful marketing tool to inspire potential buyers.
Keep them coming back for more with an aesthetic Instagram feed that is both pleasing to the eye, and stays true to your brand’s identity.
Diversify your content with quality images, videos, behind the scenes, Instagram stories, effects, filters, highlights to mark important events, and motivational quotes – the possibilities are endless!
If you’re looking to build a following and improve your search presence across all social media platforms, JAW Digital are here to help.