It’s the start of a new decade and it seems like digital marketing is only going to get bigger and better, especially with regards to the use of smart technology and AI in digital marketing revolutionising every aspect of the industry.
According to Venture Harbour, it is predicted that by 2020 over 80% of customer interactions will be managed without a human. But before you start ranting on about visions of the Terminator coming to destroy the world – hear us out!
There are many benefits to using AI in digital marketing when it comes to efficient advertising, processing data, learning consumer behaviour and ultimately delivering the best results possible – think of it as having your own personal R2D2!
As machine learning becomes increasingly more reliable and working at a much faster rate, companies can analyse user’s information, interests and demographics to know who to target and where to allocate their budgets.
This will help brands target the right people at a lower cost per conversion – attracting more customers with tailored ads that will keep them coming back for more!
We already know that personalised email marketing campaigns are the way forward to generating more clicks.
With AI, it is easier to determine which time and days of the week are best to send emails, messages, and recommend products that are relevant to a customer’s preferences with eye-catching content and designs to really grab their attention.
“Alexa, what is the benefit of voice search?”
You’re probably familiar with the latest in voice-controlled devices like Amazon Echo and Google Home, with hands free software like Cortana and Apple’s Siri embedded into our phones, tablets, and computers.
This type of artificial intelligence allows users to verbally express themselves and easily search without the touch of a button. As a result, marketers are now listening to their audience’s language and context to adapt their content for the best search results and keywords to use.
But now it is possible for AI to compose reports, news, and information to just like a human can – saving time and energy sourcing resources.
Plus, by tracking past purchases and search history, recommending products and writing relevant content has been able to make a huge impact on buying decisions and convert visitors into potential customers.
At JAW, we take time to understand your company and target market with tailored ads and noteworthy content that will make your business pop and succeed into the future!