19th Ave New York, NY 95822, USA

My First Marketing Expo – Prolific North Live

Or Another embarrassing beginning …

Me again, Rebecca, JAW’s newest Digital Marketing Apprentice with another embarrassing start to another first – my first live event for JAW Digital, at Prolific North Live in Manchester. But before discussing the event itself, I’ll address the embarrassing part. Typically the event landed on the coldest day of the year, and naturally this was the day that my windscreen wiper fluid ran out, meaning that because I have no idea how to fill it up, I had to improvise with a protein shaker and water. After throwing the water onto my screen, I arrived to find that the water had frozen and I was trapped in my car. After fifteen minutes of trying to prize and even steam the door open with my green tea (in hindsight this was never going to work), I had the genius idea of climbing over to the passenger door and I was on my way.

The first speech …

Now that I have shared another tragic event in my life with the internet, I’ll get onto the conference itself. As I walked into the event I was handed a lanyard for my name badge and immediately feeling super professional, I couldn’t resist snapping a picture for Snapchat. I took a quick look around the marketing stands before joining a large que for a talk, although as I admitted to Julaine, I had no idea what I was queuing for. With the help of Google I found that I was waiting for a talk by Richard Kenyon, director of marketing and communications for Everton Football Club and took a seat at the back, for fear he’d know my family were Liverpool Fans. The talk itself though was very informative, based around the idea of always listening to your customer and their wants as well as the importance of primary research. I left feeling informed and headed for the stands to learn more.

 

Examining the stands and displays …

Under strict instructions to collect as many freebies as possible, I worked my way around some impressive displays taking a look at their marketing techniques while eating their popcorn, collecting their pens and my personal favourite drinking their cocktails (non alcoholic of course). Some of the more captivating stalls had brought along their own Tardis, phone box and to my delight a pick and mix stand (more food!). All of which ended on social media of course. After finding a seat, I sat down for lunch and reviewed the pictures I had taken and referred to my notes to create a couple of posts on Twitter and Facebook. I then spent the rest of the day busy, attending various talks and collecting more free food.

 

Prolific northReviewing my favourite talks …

Overall, some of my favourite talks were the Shop Direct for Very’s #LoveGiving campaign, delivered by Keyatte Nelson, which looked at advertising and in particular the idea that “people don’t dislike advertising, they dislike bad advertising”. Another talk I particularly enjoyed was from James Chandler, for IAB UK, who discussed the idea that in a society where we do not enjoy failure, it should be enjoyed and learned from. Commenting that many of the world’s leading companies, including Apple and Microsoft have failed before they succeeded, because things often take longer to take off than companies think. Kristina McGuirk for Fasthosts, delivered a relevant talk on site speed and mobile speeds, informing us that generally, sites should take around four seconds to load or you risk losing customers, something I already understood from working at JAW. Another far less exciting but equally important talk I listened to was by John Mitchison, the director of policy and compliance at DMA called “GDPR and the future of marketing” – GDPR updated this May and will impact everything from website privacy policies to social ads to email marketing, so it was great to learn more about it.

 

So that’s it from me for now, after almost not making it out of my car to get to the event, I ended up learning a lot and having a really enjoyable day. So thanks for having me Prolific North Live, I’ll hopefully see you next year, Rebecca (Digital Marketing Apprentice).

 

JAW Digital Ltd
Menu