Google officially announced last week that mobile page speed will become a ranking factor for mobile search results come July.
So, what does that mean for your website – well, Google has confirmed that the update won’t affect desktop search results but given that most searches now come from mobile, it’s certainly worth paying attention to. Site speed is indeed already a ranking factor for desktop results.
Google stated that the update “will only affect pages that deliver the slowest experience to users” and that “the intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content”, reinforcing that this is one of many ranking factors.
However, while we know that ranking successfully is not down to a single criterion, its status as an official ranking factor means that failure to comply with this requirement could affect your site. Just as missing out other ranking factors such as poorly optimised content or a lack of sitemap might affect your website’s performance.
How do we speed up our mobile pages?
How to improve your site speed is no great mystery but it is rarely put into practice with 100 percent efficiency. Google lists the following elements to look out for when considering the speed of your web pages:
- Avoid landing page redirects
- Enable compression
- Improve server response time
- Leverage browser caching
- Minify resources
- Optimize images
- Optimize CSS Delivery
- Prioritize visible content
Indeed, these elements are often overlooked when considering the aesthetics of the site, mainly overloading the site with heavy imagery and unnecessary functionality. JAW can offer you a full site-speed review and out together a package to streamline your site in time for Google’s July update. Simply give us a call on 0161 941 3469 or drop us an email on firstname.lastname@example.org